Graphic Designer at Proof Inc.
User experience design, Interaction design, Interface design, Prototyping & testing
Industrial Alliance Alumni Offer Site
Industrial Alliance came to us wanting to refresh their mailer package for their Critical Illness Insurance offerings, specifically for Alumni from the University of Saskatchewan. This included redesigning all printed materials and the site which would house the offer information, as well as the social posts driving viewers to the site.
The Challenge
Most people throw away paper offers they receive in the mail without even reading them. As well, the original offer site was clunky and difficult to navigate due to the immense amount of information and lack of content hierarchy.
The Solution
Restructure the site in a way that made sense to the reader, introducing them to the offer with the option to apply upfront and then breaking apart the finer details into easily digestible sections. For the printed pieces, we incorporated a bright colour palette and relatable lifestyle imagery to set our offer apart and entice viewers to read on.
States showing the 5 different sections of the accordion drop down menu.
Letterhead and 2 envelope options used in mailer.
4 fold brochure included in mailer.
Social images created for linked posts on Facebook driving to the site.
Tools: Sketch, Invision, Adobe Photoshop, Adobe Illustrator