UX/UI Designer
User experience design, Interaction design, Interface design, Data visualization, Animation, Prototyping & testing

Planning Pal App

Created for the 40 Hour “Gift the Code” Hackathon – October 21, 2016

Winner of all 8 category badges
Location: BrainStation, Toronto
Sponsor: Capital One
Client: Prosper Canada

Collaboration: Vanida Lim
Developers: Will Mero, Arel Roche, Matthew O'Neill

The Challenge

The team challenge was to gamify the financial planning process for low income individuals.

The Solution

Use the concept of taking care of a virtual “pal” to help users create and track financial goals. The objective of the game is to level up and unlock more “pals” through the use of points. Based on how closely users follow their financial goals, points are rewarded or deducted, which in turn affects the health of their pal. Utilizing data pulled from the user’s bank account, the app calculates and tracks the progress of their goals.

Targeting any age bracket, the incentive of the game is that users should care about their finances as they would for their pet. The app is designed to help users realize how easy and rewarding financial planning can be in the long run. Having a personal and portable tool will give users confidence and an understanding of how to financially prosper.

Tools: Sketch, Invision, Adobe Photoshop, Adobe Illustrator